Who We Are

TrueNZ is owned by:

Murray Ward

SMARTgmsChief Wizard. Murray works from his home on a small farm outside Picton.

A qualified and highly experienced software engineer, Murray makes the websites he builds, the software he writes, and the computers it runs on, do extraordinary things.

Now focused solely on TrueNZ, Murray is the designer & builder of our websites and systems.

Mike Raymer

SMARTgmsMike works from his semi-rural property in Rangiora, which is where the TrueNZ Administration office is.

Mike’s first career was in sales and marketing before switching to tourism some 25 years ago. After owning various tourism businesses, including a motel, Mike & his wife Julia now operate a Bed & Breakfast from their home.

Mike looks after marketing, sales and administration for TrueNZ.

TrueNZ TimeLine

1999TrueNZ Guides website created by Murray Ward.
2000First TrueNZ online Guides published online:  
  • TrueNZ Farmstays Guide
  • TrueNZ Homestays Guide
  • TrueNZ Horsetreks Guide
2010TrueNZ restructured as a partnership between Murray Ward and Mike Raymer
2011Bed & Breakfast Guide built to modern standards to include specific sub guides for:
  • Bed & Breakfast
  • Farmstays
  • Homestays
  • "Hosted self catering" accommodation
2011Bed & Breakfast Guide listings now actively marketed & sold. Increase from 50 to 100+ listings.
2012Active marketing campaign continues. Listings increase to 500+
2013TrueNZ Luxury Accommodation Guide added.
2014Concept for new travel trade B&B product explored with Mitchell Corp.
2015Select-a-B&B built and launched, marketing by Mitchell Corp to worldwide travel wholesale & retail networks. Attains 160 listings almost instantaneously.
2015All TrueNZ Guides made fully mobile responsive.
2015June - "SMART" concept, developed, designed built & tested
2015December – SMART Guest Management & Booking systems launched.
2016Select-a-B&B brand sold to Mitchell Corp.
2017April – TrueNZ Holiday Homes Guide launched.

Our Products

TrueNZ Guides

TrueNZ Guides, New Zealand Bed & Breakfast Guide

(and our other guides)

TrueNZ has a long history publishing online guides for New Zealand accommodation & activities.

Our accommodation guides are targeted firstly at an international audience of people looking and booking their trip of a lifetime to New Zealand. We also target the growing domestic travel market of New Zealanders looking to stay in smaller, more personalised accommodation like Bed & Breakfasts.

TrueNZ offers a selection of some 500 properties nationwide to choose from. Although we do have a number of activity guides our main speciality is small accommodation properties, particularly:

In April 2017 we released the TrueNZ Holiday Homes Guide as we saw a gap in that market for a holiday home guide with channel management capability. Neither of the 2 main New Zealand online holiday home guides currently have that capability. TrueNZ does.



Our SMART guest management system (that’s the "gms" part) provides small accommodation hosts with a comprehensive and fully integrated system for managing their guests all the way:

"From Looking to Booking and From Staying to Paying"

It is also the most cost effective solution for small accommodation operators available in New Zealand today.



Our SMART reservations system (that’s the "res" part) displays real time availability and tariff information along with key property features.

It is also an instant booking portal for guests all around the world, allowing them to make instantly confirmed bookings no matter what time of day it is here in New Zealand.