About SMART
The SMART systems are owned and operated by TrueNZ SMART Accommodation Ltd. The proprietors and directers are:
Chief Wizard. Murray works from his home in Picton.
A qualified and highly experienced software engineer, Murray makes the websites he builds, the software he writes, and the computers it runs on, do extraordinary things.
Now focused solely on TrueNZ SMART Accommodation Ltd, Murray is the designer & builder of our websites and systems.
Mike works from Rangiora, which is where the TrueNZ Administration office is.
Mike's first career was in sales and marketing before switching to tourism some 25 years ago. After owning various tourism businesses, including a motel, followed by a Bed & Breakfast, Mike looks after marketing, sales and administration for TrueNZ.
| 1999 | TrueNZ Guides website created by Murray Ward. |
| 2000 | First TrueNZ online Guides published online:
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| 2010 | TrueNZ restructured as a partnership between Murray Ward and Mike Raymer |
| 2011 | Bed & Breakfast Guide built to modern standards to include specific sub guides for:
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| 2011 | Bed & Breakfast Guide listings now actively marketed & sold. Increase from 50 to 100+ listings. |
| 2012 | Active marketing campaign continues. Listings increase to 500+ |
| 2013 | TrueNZ Luxury Accommodation Guide added. |
| 2014 | Concept for new travel trade B&B product explored with Mitchell Corp. |
| 2015 | Select-a-B&B built and launched, marketing by Mitchell Corp to worldwide travel wholesale & retail networks. Attains 160 listings almost instantaneously. |
| 2015 | All TrueNZ Guides made fully mobile responsive. |
| 2015 | June - "SMART" concept, developed, designed built & tested |
| 2015 | December – SMART Guest Management & Booking systems launched. |
| 2016 | Select-a-B&B brand sold to Mitchell Corp. |
| 2017 | April – TrueNZ Holiday Homes Guide launched. |
| 2018 | SMART Direct developed & launched, allowing for commission free bookings with optional reduced tariffs to incentivise increased direct bookings. |
| 2018 | SMART Travel Trade module developed & launched facilitation direct online bookings by properties own selection of retail & wholesale travel agents. |
| 2020 | In the wake of Covid and closed borders, TrueNZ & SMART launch successful major drive to boost domestic awareness & bookings at B&Bs and other small scale accommodation. |
| 2021 | The businesses of TrueNZ Guides and the SMART system restructured into TrueNZ SMART Accommodation Limited – ownership remaining the same. |
| 2023 | Massive upgrade to SMART's background technology, introducing the very latest developments in channel management, allowing for improved efficiency, speed and facilitating new features. | s
| 2024 | TrueNZ SMART takes a major role in unravelling the changes to GST and introduces simple "Electronic Marketplace" tariff management and reporting for GST & Income Tax returns. New exclusive SMART system modules developed & launched to assist with managing these changes. |
(and our other guides)
TrueNZ has a long history publishing online guides for New Zealand accommodation & activities.
Our accommodation guides are targeted firstly at an international audience of people looking and booking their trip of a lifetime to New Zealand. We also target the growing domestic travel market of New Zealanders looking to stay in smaller, more personalised accommodation like Bed & Breakfasts.
TrueNZ offers a selection of some 500 properties nationwide to choose from. Although we do have a number of activity guides our main speciality is small accommodation properties, particularly:
In April 2017 we released the TrueNZ Holiday Homes Guide as we saw a gap in that market for a holiday home guide with channel management capability. Neither of the 2 main New Zealand online holiday home guides currently have that capability. TrueNZ does.
Our SMART guest management system (that’s the "gms" part) provides small accommodation hosts with a comprehensive and fully integrated system for managing their guests all the way:
"From Looking to Booking and From Staying to Paying"
It is also the most cost effective solution for small accommodation operators available in New Zealand today.
Our SMART reservations system (that’s the "res" part) displays real time availability and tariff information along with key property features.
It is also an instant booking portal for guests all around the world, allowing them to make instantly confirmed bookings no matter what time of day it is here in New Zealand.
© 2012 TrueNZ Guides. v18